Pipers Crisps has started delivering its products directly to retail and foodservice customers within the M25.

The supplier has delivered directly to customers within 130 miles of its Lincolnshire base since it was founded in 2004 but has now extended the service to London.

“Customers are delighted with the personal service, but there are other benefits such as timing deliveries to suit customers and advice on merchandising and PoS,” said MD Alex Albone.