Walkers has launched an augmented reality push to help consumers decide if they should eat lunch indoors or outdoors.
From next week, scanning a pack of Walkers crisps using AR app Blippar will display a real-time local weather report.
Walkers said the idea was a response to the unpredictable summer weather.
“Now your crisps can become a real-time barometer of what to expect,” said a spokesperson.
No comments yet