Walkers is bringing its Bugles snacks brand to the UK to add ’mischievous family fun’ to the category.

The crunchy cones, available throughout Europe and North America, are being rolled out now in three flavours – Cheese, Southern Style BBQ and Sour Cream & Black Pepper – in sharing and multipacks of six (rsp: £1.99 and £1.50), with single packs available from June (rsp: 57p).

The launch will fuel snacking sales for UK retailers, said marketing director Thomas Barkholt, adding the brand has been “extremely popular” abroad because of its “fun shape, tasty crunch and great flavours”.

“The brand’s exciting personality allows shoppers to have fun with the product by creating everything from finger puppets and fangs to building blocks, helping them to reconnect with their families.”

Walkers is supporting the launch with a TV campaign alongside in-store and social media activity.