From true crime to comedy, celebrity interviews and sprawling political diatribes - there’s a podcast on just about every topic. So, why not foodservice? After all there are a growing number of shows aimed squarely at businesses already, providing practical insights and advice on how to get ahead. So why couldn’t Talking Food with Bidfood (available now) compete for a share of the podcast audience?
The short answer is competition. It’ll be up against big names and big budgets. Its brand isn’t one many outside the food industry will be familiar with and its focus is sector-specific, taking a look at the upcoming foodservice trends for 2019, which narrows its appeal. But the more helpful answer is probably that Bidfood likely isn’t looking to break into the iTunes charts with this mini series. More likely it wants to find a contemporary way of connecting with its customers and its industry, share relevant insights and build a platform that allows it to plug its business credentials for minimum cost.
And on all those fronts this podcast delivers. It’s a digestible length (each episode is around seven minutes), and it’s smart and realistic. It has good production values and a highly capable presenter in head of insight Sarah Whiddett. And it provides practical tips that make it worth the download. As Whiddett alludes to, it also attempts to assuage distrust in faceless billion-pound corporate machines that pull the strings by providing this particular corporate machine with a human voice - and a very likeable one, too.
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