All Dairy articles – Page 251
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News
Wallace, Gromit and Jacob’s
Jacob’s has released the first details of how Wallace and Gromit will help push its nine-strong cracker portfolio.The cheese-loving man and dog will front a new £4m campaign in a deal set to run beyond the pair’s feature film in September...
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Jacob’s cracks a deal with Wallace and Gromit
Jacob’s has signed up cheese-loving animated characters Wallace and Gromit as part of a £4m marketing campaign for its crackers.Brand manager Nathan King said the deal represents the largest ever investment in the Jacob’s crackers...
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Frico shelves UK impulse launch
Dutch dairy Frico has shelved plans to launch a new cheese-snacking product in the UK because the brand name is being used for another product in this country.Frico’s 40g Cheez’it impulse bars, which were on show in the dairy hall, comprise...
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New ways with feta
With the Olympics in Athens due to start in just under one year, visitors to Anuga were treated to innovative snacks using one of Greece’s most popular products – feta cheese.Feta is best known for its central role in a Greek salad, but...
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Campaign trail
Actimelmanufacturer Danonebrand Actimelbudget £3mThe latest burst of Actimel’s Feel the Difference in 14 Days campaign coincides with the new year fitness drive.Backed by £3m of activity, including TV and press...
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Campaign trail
onken Moussemanufacturer Onken Dairybrand Onken Moussebudget £1mOnken Mousse returns to the small screen this week with a £1m run of its ‘too good to share’ commercial.Hitting screens throughout February, the ads feature...
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Alternative chocolate
What happened when the sheep farmer met the master baker? They came up with the idea of sheeps’ milk chocolate.It is not as gimmicky as it sounds. Choco-Lina is aimed at those wishing to avoid products made with cows’ milk. It is also...
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New faces for Alpro
Dairy free stalwart Alpro has recruited four more celebrities to act as brand ambassadors.Former Olympic sprinter Linford Christie, TV presenter Katie Hill, singer-turned-gardener Kim Wilde and BBC Masterchef winner Rosa Baden-Powell will...
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Express/Arla dairy deal gets green light
The UK arm of Danish dairy group Arla Foods has been cleared for its £155m takeover of Express Dairies.The deal brings the number of milk suppliers down from four to three. The merged company, Arla Foods UK, is now the UK’s biggest fresh...
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Producers in frame as Aeron Valley becomes part of McLelland Group
A McLelland, the supplier of major Cheddar brand Seriously Strong, together with farmer-owned dairy business First Milk have announced McLelland’s intended acquisition of a major shareholding in Aeron Valley Cheese in South Wales.The...
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M&S specialities
M&S has launched a new range of speciality British cheeses. The ‘From the deli’ range is made up of five cheeses ranging from a Cornish Tiskey to a Dovedale Blue and is available in 100 stores, said cheese technologist John Pearson. Each features...
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Kavli packs a real Scooby snack
Kavli is upping the ante in its battle with rival Kraft in the lunchbox arena.The cheese spread manufacturer, which owns the Primula cream cheese brand, is launching a Scooby-Doo branded lunchbox. Set to do battle with Kraft’s range of...
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Princes buys Crest juice
Dairy Crest has sold its own label chilled juice business in Kidlington to Princes as part of its strategy to focus on added value and branded operations.The £11m deal follows the closure of its butter and powder ingredients business in...
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Dairy Crest sells juice plant
Dairy Crest has sold its chilled drinks business to Princes for £11m to focus on developing its spreads and flavoured milk.Dairy Crest said the sale of own label juice operations at Kidlington, Oxfordshire, would incur a one-off charge of...
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O’Sullivan takes UK arm
Dublin-based Dairygold has announced the appointment of John O’Sullivan as director of its newly consolidated UK division, Dairygold UK.He will oversee the development of Galtee and McLaren Meats and Haslington Cheese in the UK...
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shingled pack
Glanbia has secured a contract with Waitrose to supply cutting edge packaging for the retailer’s sliced cheeses range.The new shingled pack formats contains 10 slices with a reclosable push-in lid and will be used on Waitrose’s Half Fat...
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The great non-food gamble
Does Sainsbury’s new homeware range anchor a convincing non-food offer? Liz Hamson reportsLast week Sainsbury unveiled its new homeware range at its Chippenham store as it went into battle with John Lewis and Debenhams for a bigger...
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Noddy’s white stuff
Wiltshire-based dairy company Highgrove is bringing out a new bottled milk for children, which it claims is the first to be branded with a TV character.Noddy Milk comes in a one-pint bottle sporting a shrink-wrapped label in primary colours...
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puds from müller
Müller is broadening its chilled dessert portfolio with a new range of custard combinations called Puds.The new banner, which will receive £500,000 in sampling and ad support, covers existing Custard and Sponge mixes as well as a new Golden...
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Northern’s frontiers
Elaine Watson takes soundings on which assets will have to goA tacit ‘for sale’ sign has been hanging over a clutch of its non-core businesses ever since the sale of Ski last year. Yet management has, until this week, skirted...