Babybel is looking to complement red noses with cheesy grins this Red Nose Day with the launch of a competition to find the cheesiest joke. Running from now until 18 March, special promotional packs will encourage shoppers to submit their jokes online. The entries will be judged by Britain’s Got Talent judge Alesha Dixon and the winner will tell their joke on national TV in an ad break. Babybel will donate 25p per joke to Red Nose Day.

Please note: this is The Grocer’s coverage of the Babybel competition - not the competition. You need to submit your joke on the Babybel website