Dairy Crest has expanded its Cathedral City portfolio with two new additions to its Minis snacking range and a new 550g extra mature Cheddar pack.
The extra mature pack size joins the brand’s recently launched mature, mature lighter and mild 550g variants, and is on sale now in Asda stores (rsp: £7.29), with other major retailers to follow.
“We naturally looked to offer shoppers more format choice,” said marketing manager Elaine McCague.
The expansion of Dairy Crest’s Cathedral City Minis range consists of mild Cheddar and lighter mature variants. The new additions went on sale in Asda from 27 April (rsp: £1.75/20g).