Cathedral City has launched a £5m advertising campaign centred on a brand new television advert.
The UK’s number one cheese brand has launched the ‘Our Make it Better Cheddar’ campaign with a television advert that will air in June and July across national television, on-demand, YouTube and social media.
The advert focuses on a young boy, his dad and a talking cow who uncover what makes Cathedral City cheese taste “so consistently delicious”, according to brand owner Saputo Dairy UK.
The campaign is expected to run for three years with the £5m spend just covering year one.
“We are firm believers that carefully crafted, good-quality cheese is worth enjoying every day,” said Neil Stewart, head of marketing for Cathedral City.
“Through our new ‘Our Make it Better Cheddar’ campaign and TV ad, we want to showcase the skill and dedication involved in producing our much-loved cheddar and explain to our target audience that this expertise, commitment and passion together make delectably creamy and consistently great-tasting cheese.”
The campaign follows a packaging revamp over the past month, with the introduction of a new brand design and a plastic-saving side opening.
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