Home baking staple Stork is launching its first NPD since the 1970s - a liquid margarine designed for easier mixing and blending.
Stork Easy to Mix Baking Liquid will go on sale in the mults from Monday (19 March) for £1.59/500ml. Brand owner Unilever is supporting the launch with a £1.5m campaign, including print and digital ads as well as on-pack and in-store support.
“Stork is a tried and tested product with a strong heritage that resonates with consumers,” said assistant brand manager Jolanda Wells. “The new format will bring incremental growth to the category as well as encourage existing consumers to trade up.”