Source: Alamy

The price increases come amid soaring on-farm inflation with average farmgate prices now well above 40p per litre

Shoppers have faced a fresh batch of milk price increases over the past three weeks, with two pints now costing the same as a four-pinter did at the turn of the year.

Analysis of Assosia data shows there were more than 110 price increases across the big four, Waitrose, Aldi and Lidl from 4 July to 20 July.

These included a 10p (or 7.4%) jump to £1.45 for four pints of own-label milk in Tesco, Sainsbury’s, Aldi, Asda and Morrisons, while Waitrose’s equivalent line rose from £1.40 to £1.50. As The Grocer went to press, however, Lidl was still selling a four-pinter at £1.35.

The increase means the SKU now costs 26.1% more than it did at the turn of the year.


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But even more eye-catching is the fact that with two pints having also seen a 10p (or 9.5%) hike to £1.15 across the above retailers (apart from Waitrose, which increased its price by 5p to £1.15), shoppers are now paying the same for half the amount of milk they could have bought in January – when a four-pinter also cost £1.15.

Other standout price moves include a 20p (or 14.8%) hike in the price of an organic two-pinter in Asda, which now costs £1.55. Most one-pint SKUs have also risen in price, by 14.5% from 69p to 79p, apart from in Waitrose, which is charging 80p.

The price hikes come amid soaring farmgate milk prices – with averages now well above 40p per litre.

Arla said this month that the retail prices of its lines would have to keep rising as a result of the need to keep tackling on-farm inflation. Milk was also one of the key drivers alongside cheese and eggs in a 9.4% June increase in inflation figures reported by the ONS this week.