Danepak is making its debut in organics with a new three strong prepacked bacon range due on shelf in the autumn. The range comprises smoked and unsmoked back bacon (both 220g; rsp £3.29) and unsmoked streaky (170g; rsp £2.29). Danepak marketing manager Madeleine Cassidy said that comparatively high prices of other products had made organic a luxury to many shoppers. Some organic bacon products from specialist producers cost up to £4. Cassidy said: "There's an opportunity for an affordable everyday product that does not deter consumers because of its exclusivity or price. It will add to the growth within the organic meat sector and boost the bacon category." {{P&P }}

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