All articles by Daniel Selwood – Page 105
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NewsBirds Eye adds new products in major Inspirations push
The spend will see a packaging refresh and a £5.5m marketing campaign
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News‘Irresponsible’ Captain Morgan TV ad banned by ASA
The commercial was irresponsible, advertising watchdog ruled
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NewsGordon’s gin unveils new design rolling out next month
The new bottle is taller and slimmer and features a refreshed label
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NewsL’Oréal introduces first man in mass market cosmetics ad
The push for the True Match foundation range stars 23 ‘inspirational ambassadors for diversity’
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NewsPaddy McGuinness joins Gary Lineker in new Walkers club ad
Walkers is giving its new sandwich-inspired range of crisps a push via an ad starring Paddy McGuinness and Gary Lineker
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NewsHeinz Beanz unveils 'rhythmic' #CanSong TV advert
A new TV advert for Heinz Beanz is set to make its debut this weekend, as part of a £4m media investment by owner Kraft Heinz
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NewsMults offer fewer alcohol deals than in summer 2015
Shoppers toasting Team GB’s record medal haul in Rio are less likely to have bagged a booze bargain than last summer
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NewsGlorious! launches four-strong superfood-inspired range of soups
Each 600g pot contains two of your 5 a day
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NewsCocofina secures £75,000 investment from TV Dragons
Nick Jenkins and Sarah Willingham made a joint pledge in exchange for 20% of the business
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NewsWhitworths boosts baking line-up with Mix ‘n’ Bake range
The two flavours were chosen from a possible four by visitors to the brand’s social media channels
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NewsTePe to launch EasyPick dental devices into Boots
The product won a Red Dot Design Award earlier this year
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NewsAnastasia Duncanson appointed as Morrisons ‘bake officer’
Duncanson received a copy of her job offer iced on a cake
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NewsHedrin launches Shakespearean No Drama creative campaign
New drive is aimed at the ‘anxious’ mum and the ‘resigned’ mum
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NewsPaul Clarke gets sales & marketing role at Spectrum Brands
Clarke joined the company in 2014 as sales controller for the appliances division
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NewsDeliciously Ella launches Energy Balls into grocery market
The range launch into the snacking fixture in Waitrose on 29 August
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NewsWalkers rapped by ASA over unfair holiday competition
Omission of letter swap limitations from promotional material “was likely to disappoint consumers”
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NewsDanny Trejo back on TV for £3.7m Old El Paso Mini push
Half of the new range’s media investment has been spent on online activity
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NewsThomas J Fudge’s makes Marmite Savoury Biscuits
The launch follows Marmite’s previous tie-up with Fudge’s for Marmite Flatbreads
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NewsWarburtons backs project to increase use of pulse flours
The three-year research initiative intends to explore the development of pulse-based bakery products
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NewsWingman targets women in change of marketing strategy
The moves comes after a brand survery found 90% of female consumers do their partner’s weekly shopping