All articles by Daniel Selwood – Page 106
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Tyrrells rolls out first nationwide poster campaign
Posters and digital sites at roadsides and in cities use slogan ‘Life’s a Shindig’
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Carabao energy drink brand sponsors Chelsea FC training wear
The three-season tie up includes first, women’s and under-21s teams
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Britvic premium mixers set to escalate tonic water war
The drinks giant is expected to launch the new range of mixers in September
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The Biltong Farm wins England rugby deal
The one-year trial will see the Lincolnshire company making England Rugby Biltong during the 2016/17 season
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We Are Tea reveals functional trio with Amanda Hamilton
Set to go on sale in Sainsbury’s from August, the 12-bag pack (£3.49) is available in three variants
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Hovis looks to tempt premium bread fans with Farmhouse duo
Hovis is attempting to claw back the £59.8m lost in value sales in the past year
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Wrigley’s Extra set to launch Time to Shine TV drive
The ad ‘roadblock’ on all commercial channels is a first for the Mars sugar-free gum brand
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Tesco and Sainsbury’s recall canned pasta lines over rubber fears
A small number of cans possibly contaminated by the foreign objects
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Batchelors Cup a Soup gets high-protein range in revamp
The brand will also get four more Deliciously Thick flavours and a reformulation of the core line
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Chia-based drink Wow launches in UK
Rollout comes less than a year after company wins Europe-wide approval to use the seeds in a beverage
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CCEP unveils Capri-Sun Fruity Water duo
The new range will be available in 10x200ml multipacks in two flavours
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I Am Super Grains: Fresh Marketing adds microwaveable mixes
The NPD is aimed at younger, health-conscious consumers in search of fast meal solutions
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Reckitt Benckiser launches £2.2m push for Cillit Bang
The ad shows dancer Daniel ‘Cloud’ Campos ‘discovering the power’ of Cillit Bang
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Seabrook launches sampling for Food Heroes Lattice sharing range
More than 6,000 peel & share packs will be included in Degustobox
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Sarson’s to drive malt vinegar with new campaign
Collaboration with food blogger Food Urchin will focus on cooking
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Maynards Bassetts unveils NPD no 2: Juicy Chews
Mondelez hopes to reinvigorate the adult confectionery category
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Walkers Spell & Go competition investigated over ‘missing’ letters
Consumers claim C, D and K are missing but Walkers has defended the competition and says all letters are present
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CCE’s Patrick Garland joins Ginsters as sales director
Garland was most recently the soft drink giant’s associate director for out of home
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Bahlsen £1m Pick Up! biscuits giveaway kicks off at Tesco
The brand aims to attract 250,000 new households by December
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Mars invests £23m into King’s Lynn manufacturing site
The investment is expected to create 28 jobs on the Uncle Ben’s Ready to Heat line