Silk Cut Slims will be the first new cigarette to be launched since the ban on tobacco advertising.
Manufacturer Gallaher is throwing the super-thin smokes into the market this month and aims to replace the usual poster and press advertising mix - now banned - with point of sale backing alone.
Buyers are divided over whether the newcomer will make an impact on shelf.
One suggested that consumers may not notice the brand’s arrival.
Manufacturer Gallaher is throwing the super-thin smokes into the market this month and aims to replace the usual poster and press advertising mix - now banned - with point of sale backing alone.
Buyers are divided over whether the newcomer will make an impact on shelf.
One suggested that consumers may not notice the brand’s arrival.
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