Dave Buckingham
- Comment & Opinion
Saturday Essay: Get smart! It’s time to mobilise your brand
Fmcg brands need to take a lead from the retailers’ use of mobile marketing – and then do it better, says Dave Buckingham
2011-05-14T00:00:00
Fmcg brands need to take a lead from the retailers’ use of mobile marketing – and then do it better, says Dave Buckingham