All articles by David Sables – Page 9
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Comment & Opinion
Play hard-nosed buyers at their own game
Many were appalled by recent stories of Waitrose imposing £60 fines for deliveries made 45 minutes late…
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Comment & Opinion
Buyers want category returns, not mates. Show them the money
If you can’t demonstrate how your product will make money for them then get out your wallet and get down on your knees.
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Comment & Opinion
What do buyers need? Be concise and ask 'route one' questions
So the UK furniture salesman was always a bit embarrassed that he was selling bigger chairs designed for the American market.