Poundland has launched a new personal care collection designed by reality TV stars.
The range offers body wash, lotions, and body sprays for £1, and was designed by former stars of The Only Way is Essex Ferne McCann and Mario Falcone.
Exclusive to Poundland, it is available in-store nationwide from February.
Inspired by Falcone’s love of fitness and sharp dressing, the collection offers hair gel and a “masculine mix” of scents.
Meanwhile, McCann’s products include false eyelashes and nails in a wide selection of colours including nude and metal rose.
This builds on the success of the discount retailer’s Ferne McCann Make Up Gallery range.
“People want to not only look good, but feel and smell good too and I wanted to create a product range that offers premium quality at an accessible price. So I have created this bespoke collection with Poundland to help men across the country have just that,” said Falcone.
“My dream was to design a luxurious product range for everyone, that shows off the scents I love in beautiful packaging - and I’m thrilled to say that this vision has come to life,” added McCann.
Poundland head of glamour Holly Mobley said: “We’re incredibly proud of this new range and collaborating with Ferne and Mario. They’ve been involved with the launch of these products from the start, choosing the scents to the look and feel of the packaging. Having butter-soft skin and smelling like Essex glam has never been easier.”