Discounter Wilkinson is to change its website address to

The company’s website has recently started to display the Wilko logo. The URL also now directs users to the site and on 28 March it will replace the old address, The Grocer understands. The retailer’s Facebook and Twitter pages also display the Wilko name and logo.

Wilkinson opened its first Wilko store last August in Crawley, West Sussex. The store is currently the only one displaying the Wilko fascia.

A spokesman said the rebranding would be a “gradual process” and that there was no confirmed timetable for stores to be converted to the Wilko fascia.