Mexican food specialist Discovery Foods has introduced a range of dips on the back of its £2m La Revolucion ad campaign.
The Salsa, Guacamole and Nacho Cheese dips (rsp £1.29-£1.59) are the latest in a string of launches from the brand since August, when its seven-week Viva La Revolucion adverts first aired.
Other new products include Taco Trays and Wicked Chilli 2 Step Sauce. The intense marketing has helped Discovery’s value share of the Mexican food category jump from 20% to 28% over the period (TNS).
Other new products include Taco Trays and Wicked Chilli 2 Step Sauce. The intense marketing has helped Discovery’s value share of the Mexican food category jump from 20% to 28% over the period (TNS).
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