Dove has launched its first range of body oils, backed by a £1m push.
Dove Purely Pampering Nourishing Body Oils, available from Tesco and Boots 21 July, comprises two variants - Pistachio Cream & Magnolia and Shea butter & Warm Vanilla (rsp: £8.99). The duo would tap current demand for body oils - one of the fastest-growing segments of skincare [Nielsen 52 w/e 24 May 2014] - said brand manager Tom Stone.
The £1m campaign kicks off in mid-August. l Dove has expanded its Hair Therapy range with larger 400ml shampoos and 350ml conditioners (rsp: £3.99). The new formats are available now alongside the 250ml and 200ml packs (rsp: £2.69).