Doritos marks 30 years in the UK with thicker chip and ‘striking’ marketing

Food Brand OTY 2025

Reformulating a £290m brand is a full of risk. But the risk has paid off for PepsiCo’s new, non-HFSS Doritos

Reformulating a £290m brand is a full of risk. But the risk has paid off for PepsiCo’s new, non-HFSS Doritos.

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