The Grocer Gold Awards 2025: Grind wins SME Brand of the Year

Winner: Grind

In 2011, Grind founder and CEO David Abrahamovitch turned his father’s mobile phone store in Shoreditch into a coffee shop.

The ‘café by day, cocktail bar by night’ soon became a local hotspot. It was the start of a cross-channel coffee brand that has since racked up nearly £40m in revenue.

With several sites across London and one in Manchester, Grind is now a recognisable name in the competitive coffee space, spanning out of home, DTC and retail.

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The brand’s compostable Nespresso capsules, whole bean & ground range and RTD iced coffees – including a sellout ‘Green Day’ matcha – have attracted over 80,000 new customers to its site. Meanwhile, it’s secured high-profile listings with Co-op, Tesco, British Airways and Sainsbury’s.

Judges praised the “beautifully designed” brand and “strong omnichannel strategy”.

Shortlisted:

• Bio&Me
• Dash Water
• Grind
• GrowUp Farms
• Hilltop Honey
• Moju
• Monty Bojangles
• St. Ewe Free Range Eggs
• Surreal
• The Tofoo Co