Farm Shop & Deli Show is to highlight the quality of meat-based products via a new awards scheme.
Entry is now open for The Meat Product Awards, which are designed to celebrate produce reared and produced exclusively in the UK.
Entries will be assessed by a panel of expert judges who will consider taste, sustainability and provenance before deciding winners across five categories:
- Cured ‘n’ Dried
- Hot Grill
- Pastry ‘n’ Dough
The winners will be announced on Tuesday 6 July at the Farm Shop & Deli Show. It is scheduled for NEC Birmingham between 5 and 7 July as part of William Reed Business Media’s UK Food & Drink Shows.
“The Covid-19 crisis amplified demand for locally-sourced, high-quality products,” said Andrew Reed, MD of events at WRBM, publisher of The Grocer. “Consumers are considering origin and welfare more than ever before and retailers who adapt their offering stand to profit.
“In creating these awards, we hope to shine a spotlight on the fantastic UK butchers behind these products and champion their dedication to excellence.”
Enter the Meat Product Awards now. Submision deadline is 21 June.
Farm Shop & Deli Show is one of six events to be held at the NEC under the UK Food & Drink Shows banner. The other five are Foodex, The Ingredients Show, National Convenience Show, The Forecourt Show and Food & Drink Expo.