Champion: Vadasz Hot Jalapeno Sauce
Hot sauce was a pivot for the Vadasz brand, which has specialised in kimchi, fresh pickles and ferments until now. The brand noted the increasing premiumisation in the ambient sauces category – with hot sauce in particular a rapidly growing subcategory – but wanted to avoid the pasteurisation and high sugar that often puts off more health-conscious shoppers.
That’s why its Hot Jalapeno Sauce is chilled. It uses the same cold-brined process that it applies to its relishes and pickles to ensure the sauce packs a punch and ensures each bottles contains less than 5% added sugar. The end result is a “fantastic fresh aroma and flavour” with a “great spice level that lingers on the palate” and a “lovely, vibrant pack” that helps it stand out on shelf.
Gold:
- Vadasz Hot Jalapeno Sauce
Silver:
- Tabaki Extra Virgin Olive Oil
- Vadasz Kimchi Ketchup
Bronze:
- Vadasz Hot Pepper Sauce
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The Grocer’s New Product & Packaging Awards 2024: Condiments
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