Champion: All Things Butter Garlic & Herb Butter
All Things Butter founder Thomas Straker found social media fame during lockdown when his ‘All Things Butter’ series on TikTok went viral. The first video alone – featuring Straker cooking with wild garlic butter – attracted one million views overnight. Off the back of this popularity, the top chef created the compound butter brand as a way to inject excitement around the everyday ingredient, with its garlic and herb flavour combination the latest addition to the range.
Churned in small batches on a Somerset farm, it blends garlic, parsley, mint and lemon to create a ready-to-use product that the brand says can instantly elevate a dish. It features “incredible branding”, said our judges, with a “fantastic” smell and “powerful” flavour that left them wanting more.
Gold:
- All Things Butter Garlic & Herb Butter
- Smug Dairy Blended Oat & Dairy Butter
- Boursin Truffle
Silver:
- Smug Blended Oat & Dairy Butter - Spreadable
Bronze:
- Seriously Spreadable Black Pepper Cheese Spread 125g
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The Grocer’s New Product & Packaging Awards 2024: Dairy foods
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