Champion: Ocean Spray Pink Cranberry Juice Drink
While the tart taste of classic cranberry juice can alienate some shoppers, this Pink Cranberry Juice Drink from Ocean Spray combines a blend of pink, red and white cranberries to give it a lighter, sweeter taste.
The tweak sees the product hold far broader appeal, a smart twist on a classic. “This refreshing drink delivers on the need to cater to consumers who don’t enjoy the bitterness of a traditional cranberry juice”, but who are keen to leverage the health credentials of the fruit, nevertheless, agreed our judges. As an added bonus, the product comes with a commitment from Ocean Spray to donate 5p from every carton sold to breast cancer trust The Pink Ribbon Foundation.
Gold:
- Ocean Spray Pink Cranberry Juice Drink
- Veg It Vegetable Juice
Silver:
- Mockingbird Raw Press, Raw Shield
Bronze:
- Plenish Beet Balance
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The Grocer’s New Product & Packaging Awards 2024: Juices & smoothies
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