Champion: Pimentae Grapefruit Margarita
Tequila-based cocktails served with a zingy grapefruit twist are enjoying a moment, with the Paloma now a top-10 serve in global cocktail rankings. That makes this Grapefruit Margarita RTD by Pimentae bang on trend.
A fresh and fragrant blend of zesty pink grapefruit, premium tequila and subtle sweetness from agave, it was a “delicious product”, said our judges, that paired a citrus flavour with a “boozy kick”. Adding further to its appeal was “really stunning branding” that helped justify a premium price point. This was a “real cut above other RTDs in the market”, the judges added, and a worthy winner.
Register your interest for the New Product & Packaging Awards 2026
Gold
- Pimentae Grapefruit Margarita
- Mirabeau x Fever-Tree Rosé Spritz
- Fever-Tree & Papa Salt Blood Orange Gin Spritz
Silver
- Thatchers Juicy Apple
- White Claw Tequila Smash Strawberry Lime
- Yellow Tail Prosecco
- Limoncè Aperitivo
- Pattaya Beach Beer
Bronze
- Khaohom Jasmine Rice Vodka
- Morland Old Session Hen
With thanks to our sponsor:
The Grocer’s New Product & Packaging Awards 2025: a celebration of innovation
The event culminated in 40 category winners being crowned this afternoon in front of a capacity crowd at London’s iconic Wembley Stadium – a fitting venue for a coming together of champions
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The Grocer’s New Product & Packaging Awards 2025: Alcohol
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