The Grocer’s New Product & Packaging Awards 2025: Bread & home baking

Jason’s Sourdough Creations - Fruit Loaf

‘A lovely example of a fruit loaf, packed with fruits and in good proportion,’ praised our judges. ‘The spices add extra interest and depth of flavour, and the fruit helps offset the sourness in the dough and creates a well-balanced flavour.’

Off the back of the roaring success of its original sourdough, this Fruit Loaf from Jason’s looks like another standout addition to the range. 

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