Jason’s Sourdough Creations - Fruit Loaf

Source: Jason’s Sourdough

Jason’s Sourdough Creations Fruit Loaf is made using its traditional mother culture and long fermentation process but packed with fruit

Champion: Jason’s Sourdough Creations – Fruit Loaf

Off the back of the roaring success of its original sourdough, this Fruit Loaf from Jason’s looks like another standout addition to the range. It brings the brand’s signature slow-fermented sourdough to a sweeter loaf stuffed with fruit, though the dough itself is still made using the brand’s traditional mother culture and long fermentation process.

“A lovely example of a fruit loaf, packed with fruits and in good proportion,” praised our judges. “The spices add extra interest and depth of flavour, and the fruit helps offset the sourness in the dough and creates a well-balanced flavour.” The fruit added a luxury feel, they felt, to a “truly excellent” addition to the category.

Register your interest for the New Product & Packaging Awards 2026

 

Gold

  • Jason’s Sourdough Creations – Fruit Loaf
  • Hovis Farmhouse Batch White
  • Dr. Oetker Halloween Biscuit Kit
  • Dr. Oetker Pink Old School Traybake Mix

Silver

  • Jason’s Sourdough Creations – Olive & Basil
 

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