The Grocer’s New Product & Packaging Awards 2025: Cakes & biscuits

McVitie's Seriously Chocolatey Digestives (2)

The Seriously Chocolatey Digestives were created by the biscuit brand as a way to tap into demand for more indulgent everyday treats

Layered with no less than three types of chocolate – a crunchy cocoa digestive biscuit, dark choc chips and McVitie’s signature milk chocolate topping – these Seriously Chocolatey Digestives were created by the biscuit brand as a way to tap demand for more indulgent everyday treats, following the £1.2m in incremental sales delivered by McVitie’s White Digestives in their first six months on shelf.

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