Champion: Ritter Sport Coffee Duo
Flipping the classic chocolate bar on its head, Ritter Sport’s Coffee Duo is a 218g ‘half and half’ format that combines two distinct flavours in a single block: coffee cream infused with Madagascan vanilla on one side, and cocoa cream with caramelised coffee bean crunch on the other.
Far from a novelty proposition, the Duo bar has proved a commercial hit since it launched in 2024 and is now the fourth strongest-performing product in Ritter Sport’s portfolio by value rate of sale. That didn’t surprise our judges, who felt this was a “really unique innovation” that “tasted amazing with surprising textures and a delightful coffee flavour”.
Register your interest for the New Product & Packaging Awards 2026
Gold
- Ritter Sport Coffee Duo
- Baileys Caramel Whirls
Silver
- Ritter Sport Pistachio
- Reese’s Dipped Peanuts
Bronze
- McVitie’s Gold Billions Chocolate & Hazelnut
- Cadbury Dairy Milk Biscoff
With thanks to our sponsor:
The Grocer’s New Product & Packaging Awards 2025: a celebration of innovation
The event culminated in 40 category winners being crowned this afternoon in front of a capacity crowd at London’s iconic Wembley Stadium – a fitting venue for a coming together of champions
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The Grocer’s New Product & Packaging Awards 2025: Chocolate
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