Champion: Taylors Snacks Fiery Pickled Onion Ridge Cut Crisps
It can be tough to reinvent the wheel when it comes to Britain’s core crisp flavours, which is what makes this NPD from Taylors particularly impressive.
The brand has paired classic pickled onion with the intense heat of Carolina Reaper chilli, in what they insist is a “never seen before” flavour combination in the category. It certainly packed a punch, agreed our judges, who loved the zinginess that built in heat the more they ate. They also said the intensity would help the product deliver something unique on shelf and praised the premium look and feel of the product.
Register your interest for the New Product & Packaging Awards 2026
Gold
- Taylors Snacks Fiery Pickled Onion Ridge Cut Crisps
- The Fruit Factory Apple Sour Strings
- Zombie Fruit Gummies
Silver
- Cheez-It Snap’d Double Cheese
Bronze
- Doritos Chill Heatwave
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