Champion: Sainsbury’s Lean Diced Beef – Vacuum packaging
Creating the peelable, recyclable solution for this Sainsbury’s own-label SKU took supplier ABP Beef over 18 months, as developers trialled multiple materials and iterations, working hand in hand with supply chain partners across materials, machinery and its own engineering teams to optimise the end result.
The reduced pack size (-46%) saves some 353,457 cubic metres of packaging annually and reduces transport requirements by 54%. “These packs are a welcome step change in the industry, reducing pack size, saving plastic and saving shelf space for the consumer,” said our judges. “It’s excellent to see this type of innovation being extended.”
Register your interest for the New Product & Packaging Awards 2026
Gold
- Sainsbury’s Lean Diced Beef – Vacuum packaging
- Aldi Steak Mince – Vacuum packaging
Silver
- Burts PCR packaging
With thanks to our sponsor:
The Grocer’s New Product & Packaging Awards 2025: a celebration of innovation
The event culminated in 40 category winners being crowned this afternoon in front of a capacity crowd at London’s iconic Wembley Stadium – a fitting venue for a coming together of champions
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The Grocer’s New Product & Packaging Awards 2025: Flexible plastic pack of the year
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