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The Grocer’s New Product & Packaging Awards 2025: Label & pack design of the year – drink
By Megan Tatum2025-11-07T13:00:00
Our judges felt Hobgoblin Ale’s high-quality imagery was bolder, brighter and more inclusive
This refreshed visual identity for Hobgoblin Ale was designed to inject some new life back into the brand, 40 years after it was first brewed.
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