Champion: Zombie Snacks Fruit Bars
Designed to fill the ‘white space’ in fruit snacking between Bear’s dominance in the under-10s demographic and Whitworths for adults, Zombie Snacks’ Fruit Bars wanted to reflect the world its target audience inhabits, centred on fantasy, horror and sci-fi.
Its new packaging design amplifies this dystopian world of monsters and ‘Zombots’, with a different character featured for each flavour, an impactful black-and-white brand logo, and the addition of free limited stickers inside. The illustrations were quite simply “amazing”, said our judges, with a level of quality befitting individual art prints and “perfect positioning” for the target audience. “The presentation box also has a huge wow factor,” they added.
Register your interest for the New Product & Packaging Awards 2026
Gold
- Zombie Snacks Fruit Bars
- Zombie Snacks
Silver
- Firetree Chocolate Bar
- The Hungry Boar Flamin’ Piri Piri Sticklers
Bronze
- Thorntons New Visual Identity
With thanks to our sponsor:
The Grocer’s New Product & Packaging Awards 2025: a celebration of innovation
The event culminated in 40 category winners being crowned this afternoon in front of a capacity crowd at London’s iconic Wembley Stadium – a fitting venue for a coming together of champions
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The Grocer’s New Product & Packaging Awards 2025: Label & pack design of the year – snacks
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