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The Grocer’s New Product & Packaging Awards 2025: Label & pack design of the year – snacks
By Megan Tatum2025-11-07T13:00:00
The illustrations were quite simply ‘amazing’, said our judges, with a level of quality befitting individual art prints and ‘perfect positioning’ for the target audience
Designed to fill the ‘white space’ in fruit snacking between Bear’s dominance in the under-10s demographic and Whitworths for adults, Zombie Snacks’ Fruit Bars wanted to reflect the world its target audience inhabits, centred on fantasy, horror and sci-fi.
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