Warburtons was a small regional baker when Jonathan Warburton joined the family business some 40 years ago. But he had bigger ideas. To be a national player.
Fast-forward to today, and with £700m-plus value sales, Warburtons is the biggest UK-based grocery brand by miles. Throughout that time, Warburton has not only been a brilliant steward but the face of the brand, a literal and figurative embodiment of this bakery firm’s number one usp: family.
In this video interview, The Grocer editor Adam Leyland sits down with the Bolton lad turned bakery behemoth to hear his story, what it means to win The Grocer Cup, and his plans for the future of the family firm.
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Watch: Jonathan Warburton on winning The Grocer Cup – and his succession plans