Newly launched drinks brand T&T Juice Drinks is doing (almost) a Full Monty in its £3m ad campaign. The idea behind using naked men is to show the "natural quality" of the drinks range ­ which is a combination of spring water and real fruit ingredients. The characters in the commercial ­ running from mid-May to mid-June ­ are called T and T. The ad's tagline is: "real fruit drinks made by real fruits". Jonathan Hoare, md of ad agency Griffin Bacal, said the campaign aims to help T&T stand out as being a natural drink, different from other additive-loaded soft drinks. {{P&P }}

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