Cadbury is planning new brand extensions for Crunchie and Dairy Milk.
Crunchie Nuggets are nuggets of honeycomb covered in Cadbury milk chocolate. And Dairy Milk Shots are balls of Dairy Milk in a crisp sugar shell. They both come in 125g and 200g packs.
Launch support is £1.9m for Crunchie Nuggets and £3.3m for Dairy Milk Shots, plus an extra £1m each on Coronation Street.
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Extensions for two favourites
2001-04-28T00:00:00+01:00
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