The exotic line up of VK Vodka Kick drinks by Global Brands is getting fruitier with the launch of VK Tropical.
The new flavour adds to the portfolio of 275ml-bottled varieties including VK Cherry and the popular VK Ice variety.
Managing director Steve Perez said: “VK Tropical has performed as well as VK Cherry did in pre-launch trials and that went on to become a top-selling flavour.”
Global Brands will also be relaunching the popular 200ml Corky’s Smoothie drinks this month. The drinks, which need to be chilled and shaken before consumption, will be relaunched with a new bottle design to appeal to the off-trade, following their popularity in the on-trade.
The Corky’s brand will be supported by £1m marketing spend in addition to the £10m per year invested in VK Vodka Kick.