French wine brand Old Git is once again targeting the gift market with a Christmas set aimed at older male drinkers.
Marketed as the "perfect gift for the Old Git in your life", the set, which will retail at £9.99, contains a bottle of wine and a talking tie that quips I may be an old git but I've still got a fine, full body'.
Paul Boutinot Agencies, which distributes the brand, claims the wine sells over a million bottles each year and already produces gift packs around Father's Day.
The packs will be available to the trade later this month and come in boxes of six.