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World Cup ‘unlikely’ to deliver bumper sales boost for supermarkets
By Stephen Jones2026-06-17T10:23:00
Source: FG Trade / Getty Images
Cost of living pressures and heavy promotions mean shoppers are unlikely to spend more on food and drink during the World Cup compared with previous international football tournaments, Circana’s analysis showed
The World Cup is unlikely to deliver the “bumper” uplift in grocery spend supermarkets might be expecting, new analysis from Circana has warned.
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