Liquorice sweets and lollipop supplier Maxilin Crawford has snapped up rival sweets manufacturer Tilley’s Sweets for an undisclosed sum to more than triple its manufacturing capabilities.
Bolton-based Maxilin Crawford, which owns Liquorice Flyers maker Maxilin and Glossop-based manufacturer of Posh Lollies R Crawford, said the deal will supercharge its manufacturing output from 20 tonnes of sweets per week to 90 tonnes per week.
Joanne Williams, MD of Maxilin Crawford, said: “The sale of Tilley’s came at just the right time. We were planning to expand our production capabilities and whilst at an industry show, we learned Tilley’s was available and it made absolute sense to purchase the business and its assets as Tilley’s fitted perfectly with our current ranges and will allow us to expand and grow our product lines.”
Founded in 1885, Northamptonshire-based Tilley’s Sweets is one of the UK’s leading producers of boiled sweets.
Crawford & Tilley, as the combined company will now trade, has recently agreed an exclusive deal with Iceland to sell jars of sweets in its stores, and also has agreements with B&M and Poundland.
Maxilin also produces the Danish sweet Super Flyer and exports 1.3 million sticks each month via a distribution agreement with Nestle into Denmark.
The deal was financially supported by NatWest, RBS Invoice Finance, and the bank’s asset finance partner Lombard.
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