JW_ParalympicsGB partnership_Paul Stephenson_Kadeena Cox_Mike Sharrock

Source: John West Foods

(Pictured from left to right) John West MD Paul Stephenson with four-time Paralympic gold medallist Kadeena Cox OBE and Mike Sharrock OBE, CEO of the British Paralympic Association, at the partnership launch

John West Foods has announced an official partnership with ParalympicsGB.

The four-year partnership will cover the Paris 2024 Summer Paralympics and the Milan 2026 Winter Paralympics as well as activities outside of the Games period.

The partnership is designed to remind consumers of the natural health benefits in everyday fish and John West’s status as the “original natural protein”.

“The physical and mental determination of Paralympians is an inspiration for us all, and in our new partnership with ParalympicsGB we will support the team with natural protein that will help them achieve their goals,” said Paul Stephenson, MD at John West Foods.

John West’s ‘Eat Strong, Go Strong’ messaging will be amplified through the partnership, which will emphasise its products’ protein credentials.

“Healthy nutrition is one of the most important aspects of health and wellbeing for athletes,” said Mike Sharrock, CEO at the British Paralympic Association.

“With John West as our official protein partner for the next four years, we now have protein expertise at hand that will make our athletes go strong and enable us to underline how crucial nutrition is to support a healthy lifestyle.”