Source: Princes 

The NPD follows a major packaging revamp by the brand in March

Princes has launched two new product ranges as part of its drive to bring “a new audience” to the brand after a £5m relaunch earlier this year.

Both were aimed at shoppers who are looking for “health, taste and convenience”, the canned food giant said.

Its ‘infused tuna fillets’ range (rsp: £2/can) consists of “hand-packed” pieces of tuna infused in either olive oil or chilli-infused oil. The new cans carry high-protein and sustainable fishing claims.

The brand’s Mackerel Sizzle range (rsp: £1.90/can) is made up of skinless and boneless fillets in a flavoured marinade in three variants: zesty lime & chilli, rich tomato & herbs and smokey chilli & tomato. It was targeted at consumers seeking “easy to make” meals.

Both pieces of NPD started rolling out into stores this week.

“These unique innovations are a result of our response to the changes we are seeing among our consumers, by providing products that meet the needs of modern family life,” said commercial director for fish products, Mat Lowery.

The launch will be supported by a large-scale media campaign later this year.