Sco-Fro Seafood has won an Asda listing for two new coated shellfish products that Asda claims will fuel growth in the “static” category.
Galloway-branded Scottish Whole Scampi and Galloway Sweet Chilli King Prawns will be stocked exclusively in Asda stores from 17 September.
Feedback from the Royal Highland Show - where the products were sampled - was overwhelmingly positive, said Brian Conway, Asda local buyer for Scotland and Northern Ireland. “They will breathe new life into a static category.”
The scampi contains Scottish langoustine coated in a crisp crumb. The king prawns are marinated in sweet chilli dressing before coating.