Clubcard 3

Source: Tesco

The cuts continue last year’s series of 100th anniversary reductions

Tesco has launched a wave of new year price cuts as it warned consumers are set to cut back on their spending in 2020.

The supermarket said it had slashed the price of hundreds of products as it planned to continue last year’s series of 100th anniversary reductions.

The offers will cover brands including PG Tips, Birds Eye, Cathedral City, Colgate and Persil.

Tesco is also launching a new round of its Clubcard reductions, with more than 100 deals for loyalty card holders on selected products across its stores.

The supermarket launched the first in a series of centenary price cuts a year ago and said it planned to continue the initiative this year.

Today Tesco published new research claiming almost a quarter of Brits said they looked out for deals to save money in the new year, as it also launched a new phase of its ‘100 Years of Great Value’ advertising campaign, featuring 80s cartoon character Danger Mouse.

Its campaign comes with supermarkets reporting this week on the key Christmas trading period, with Tesco’s performance in the battle for spend due to be revealed on Thursday.

“We know that many people are trying to reduce their spending after Christmas, with our research showing nearly 40% of the nation are setting stricter budgets in the new year,” said Tesco chief customer officer Alessandra Bellini.

“With this in mind, and as we continue to celebrate over 100 years of great value, we want to help families start the new year – and new decade – with yet even more exciting deals and special Clubcard prices.”