toffifee promo

Storck UK is set to run the first UK on-pack promotion for Toffifee as part of a £5m media push, which includes giving shoppers the chance to win a £20 ­leisure voucher.

Running from next month, the summer offer features a unique code inside each 100g box. Consumers who enter it into find out if they get a voucher to use at one of more than 5,000 venues.

The drive is part of the brand’s total marketing support of £5m including media across the year.

“The promotion is a really exciting project for us,” said Andy Mutton, Storck UK sales director. “Toffifee is experiencing strong growth at 14.6% [Nielsen 52 w/e 2 January 2016], and we are aiming to drive it further.”