Filled wrap brand Chapati Man is rolling back into Morrisons next month with a revamped product range.
Chapati Man was founded in 2007 by Chris Rai and his wife Andrea, who sell the spicy wraps at festivals such as Glastonbury, Bestival and Lovebox, and expanded into retail with national roll-out in Morrisons in 2009.
That listing ended in 2011 but the brand is now going back into Morrisons with three wraps (rsp: £2.50) - chicken tikka masala, chicken saag and vegetable samosa - that can be eaten hot or cold. The range has been given new-look packaging that has the brand story on the back and a picture of the Chapati Man festival catering van. The business has also revealed it is set to expand into dips, snacks and meal kits after working with The Sandwich Factory, part of the Cranswick Group, to develop the brand.
“The Sandwich Factory was extremely keen to work with us and develop our range and brand,” said founder Chris Rai.
The Morrisons relisting, initially in London and the South East, is being promoted on social media under the banner ‘The Second Coming’.