Focus On Cakes & Biscuits: McVitie's signs up to the cult of Jaffa

This July, Jaffa Cakes launched its biggest digital effort yet. Activity centred on two microsites, 'Cult of Jaffa' and 'The Jaffa Cake Broadcasting Corporation' - one inviting fans to help protect Jaffa Cakes from the likes of the House of Garibaldi, the other a spoof news site, and both fully ...

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