Morrisons’ milk ‘sniff test’ returns power to consumers to trust their instincts with food

By Joanna Blythman and food journalist and author of Swallow This2022-01-18T11:13:00

Source: Getty

An abundance of product labelling has deskilled consumers and damaged our understanding of perishability, says Joanna Blythman, food journalist and author of Swallow This

Morrisons’ milk ‘sniff test’ returns power to consumers to trust their instincts with food

Want access to this article?

Register for LIMITED access

Get PREMIUM access for £1 a week