Food sharing app Olio is encouraging users to give to food waste charities with a new donations feature.
Users will be able to make donations to Feedback and FareShare via the app, which enables people to offer their surplus food to neighbours, local shops and cafés.
Under the new feature, users will be able to request that the recipient of their food or household item - a new category for the app - makes a ‘pay-as-you-feel’ donation to one of the charities.
Feedback is an environmental organisation that distributes excess fresh fruit & vegetables from farms to people in need, while FareShare is the UK’s largest food redistribution charity and supporter of The Grocer’s Waste Not Want Not campaign.
Olio has partnerships with both Sainsbury’s and Tesco and has amassed 200,000 users since launching last year.
Co-founder Saasha Celestial-One said adding the ability to make donations was an “exciting next step” for the app. “By teaming up with Feedback and FareShare we are now making it even more meaningful for our users to share their spare food and work to tackle the problem of food waste at scale.”
FareShare chief executive Lindsay Boswell added: “For every 25p donated through Olio, FareShare will be able to redistribute enough food for a frontline charity to serve up one nutritious meal for someone in need.”
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